Paid Social Manager

About Hello Earth

Hello Earth is an award-winning, B Corp Digital Performance Marketing Agency for eCommerce and DTC brands.

We are a performance-driven digital agency that maximises efficiency and delivers results for socially responsible DTC brands. We’re committed to using profit for purpose and inspiring responsible business practices that help companies become digitally carbon neutral while championing people and the planet.
Our unique approach combines assertive marketing with compelling storytelling, turning visions into conversation.

Services include: Paid Social, Paid Search, Performance Content, Email, Subscriptions.

About the Paid Social Manager role

We are seeking a strategic Paid Social Manager with expertise in creating, running and optimising Meta Ads and TikTok Ads to join our dynamic team. This role demands a creative and forward-thinking Paid Social expert to support the growth of several e-commerce brands. The ideal candidate will possess a thorough understanding of Paid Social strategies, in addition to campaign implementation and optimisation with a background in a similar role, working with Ecommerce/D2C brands. This is a really exciting time to join and this role offers lots of opportunity for personal and professional development!

Role and Responsibilities:

• Campaign Strategy and Management: Support the agency’s integrated approach to Paid Social and creative, ensuring a forward-thinking, holistic, seamless, and future-facing offer. Manage team and client actions to keep the agency at the forefront of paid media campaign planning, strategy, and execution.
• Performance Management: Oversee performance metrics for your clients and execute campaigns across various paid media platforms.
• Planning Development: Develop Paid Social plans focused on specific products and strategic goals.
• Creative Collaboration: Develop client briefs for performance creative, which are then sent to our designer.
• Data Segmentation and Campaign Building: Utilise product and audience insights to segment and build datasets for each campaign.
• Internal and External Communications: Maintain effective communications to ensure that all relevant departments are informed about activity, deadlines, and outputs.
• Campaign Implementation and Optimisation: Deploy successful Paid Social campaigns, manage their implementation, and execute adjustments based on analytical insights.
• Reporting and Analysis: Measure and report on the performance of Paid Social campaigns, gain insights, and assess against goals. Analyse consumer behaviour and adjust campaigns accordingly.

What experience you’ll need to apply

• Proven track record in a fast-paced environment, ideally agency-side, managing Paid Social campaigns for e-commerce brands – you might be a Paid Media/Paid Social Executive or a Paid Media/Paid Social Specialist looking for a step up.
• Hands-on experience managing Paid Social campaigns for channels with a focus on Meta Ads and TikTok.
• Proficient in various Paid advertising platforms including Meta Ads and TikTok Ads. If you have experience across wider Paid Social channels, this is a bonus!
• Deep understanding of the Paid Social space, specifically relating to e-commerce brands, including strategy, hands on implementation and reporting and making recommendations.
• Exceptional communication and collaboration skills; ability to effectively multitask and deliver under tight deadlines.
• Strong analytical skills with the capability to interpret extensive data to make strategic decisions.
• Ability to work independently, understand Paid Social trends and adapt strategies accordingly.

What you’ll get in return

• Competitive salary up to £38,000 depending on experience and level
• 41 days leave a year, which includes 12 days personal leave we encourage you take.
• Full healthcare insurance for you and your children. Including £500 and £300 for dental and optical costs, respectively.
• We’ve fully adopted remote working. But don’t worry, we still spend lots of time together with our renowned away days, team days and charity days.
• From clear progression plans, promotions, commission and bonus’ the opportunities for those who want it, are there.

What next?

We have chosen to work with our friends at ADLIB who are managing the recruitment process for Hello Earth. As a fellow B Corp, they are well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose and a want to make a positive impact on society and the planet.
Please note that any candidates that approach Hello Earth directly will be forwarded to ADLIB for consideration.

Inclusion and equality

Here at Hello Earth, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.