Balancing Profit & Purpose feat. The Nest

Meet Edd Bowsher, Director at The Nest Media, a full-service paid media agency delivering high-quality campaigns across all channels—from TV to Paid Social, Radio to Search—designed to drive both short-term results and long-term impact.

Here, Edd shares The Nest’s  journey to becoming a B Corp, why they pursued certification, and what it means for their clients, team, and community.

For some background information, who are you as a business and what makes your business offering unique?

The Nest is a full service paid media agency, planning & buying paid media across all channels – from TV to Radio, Posters to Print, Paid Social to Paid Search – and everything in between.

We offer all the paid media services you’d find at a big network agency, delivered with the love, care and attention of a smaller, boutique agency – from strategic planning, inventive activation and robust, holistic campaign measurement.

We focus on delivering high quality paid media campaigns that deliver business results in the short-term and have meaningful impact in the long term.

What got you interested in joining the B Corp movement and what does being a B Corp mean to you?

When we started The Nest back in 2021, working from our bedrooms, we always knew we wanted to do things the ‘right way’ and the B Corp Impact Assessment framework was an invaluable tool in helping us do exactly that, ensuring that we stay true to that proposition and continue to grow and develop the agency in the right way.

The framework has given us some very helpful guidance around how we work with our client partners, how we engage with our team & our community, and ensure our steps towards building a sustainable company and industry are meaningful.

We were accredited in July 2024 and one of the slightly unexpected consequences of becoming accredited is the amazing community it’s opened up for us. B-Corp events are always great – shout out for Bristol’s Purposefest – and meeting fellow B-Corpers is always great, and we have an increasing volume of incoming enquiries from B-Corp businesses looking to work with likeminded folk.

Can you share a little bit about your B Corp story, what the process was like for you?

We were helped through the accreditation by South West B-Corp legend Andy Hawkins of businessonpurpose.uk. Andy takes a cohort of purpose led businesses through the accreditation process from start to finish.

There’s no doubt that the process is a fairly arduous and rigorous one (as it should be!) and being part of that cohort was invaluable in making sense of the process, taking advantage of that peer-to-peer support, organising ourselves and ultimately pushing us over the verification finish line.

In your case, what does it mean for your workers, customers, community and environmental considerations?

Our commitment is to be the best company we can possibly be, means being the best Paid Media partners we can possibly be, ensuring we do right by our clients. This involves meticulous planning and buying of paid media, focusing on quality inventory, holistic measurement, and effectiveness. Our goal is to make a significant and meaningful impact on our clients’ businesses every day.

We are also dedicated to being the best employer we can be. This means providing our team with everything they need to be happy and effective in their work; gold-standard well-funded training, shared financial success, finding the right balance between work and fun and generally fostering a respectful working environment.

As a company based in Bristol, our connection to the local community is incredibly important. We are proud of our involvement in local initiatives, including volunteering with local charities and donating over £3,000 to Help Bristol’s Homeless, a charity close to the team’s hearts.

We are also very conscious of the environmental impact of our activities and partnering with the best suppliers to minimise our impact is crucial. From using Green Exchanges and Recycled paper for our media choices to calculating and offsetting all the carbon produced through our activities, we are committed to reducing and offsetting our carbon footprint annually.