Principal Recruiter
Data Platform & Architecture
View profileThe use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have on their customers from in-store sales, online performance, conversions, returns, pricing data, and much more. From this, a Customer Data specialist can work closely with other areas of a business to make commercial recommendations that can either increase sales and drive conversions.
Why consider a career in Customer Data?
A career as a Customer Data Specialist allows one to apply their data analysis skills to real-world, commercial scenarios. Retail, eCommerce and banking are the industries with the largest insight & analytics teams. There are many agencies that specialise in customer analytics, with many traditional marketing agencies now offering this as a service to clients. This now means there is even more choice of in-house and agency side roles.
Typical role titles include
Customer Insight Analyst
Customer Insight Manager
Customer Data Manager
Customer Data Specialist
Customer Data Analyst
Head of Customer Data
Data Marketing Manager
Econometrics Manager
Econometrics Modelling Analyst
Econometrics Analyst
Retail Analytics Manager
Head of Retail Analytics
Head of Customer Analysis
Head of Customer Analytics
Consumer Data Manager
Consumer Data Analyst
Customer Segmentation Analyst
Customer Segmentation Manager
Head of Customer Segmentation
Attribution Modelling Analyst
Customer Data Strategist
Head of Customer Analysis
Customer Data Marketing Manager
CVM Manager
Head of CVM
Customer Reporting Manager
Customer Reporting Specialist
Econometric Modeller
Econometrician
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Lead
eCommerce Analytics Manager
eCommerce Analytics Manager
eCommerce Analytics Manager
Customer Data Consultant
VP, Customer and Marketing Analytics
VP, Customer Data Marketing
VP, Customer Data and Insight
Data Scientist – Customer
Customer Data Scientist
Consumer Data Scientist
Lead Customer Data Manager
Director of Customer and Analytics
Director of Consumer Analytics
Customer Analytics Director
Customer Analytics Manager
Career progression example
Graduate Insight Analyst
Junior Insight Analyst
Insight Analyst
Senior Insight Analyst
Salary Benchmarks
We’ve outlined the latest salary benchmarks for Customer Data roles in the guides below:
Data, Insight and Analytics Salary Guide
Data, Insight and Analytics Day Rate Guide
Data, Insight and Analytics Within Data Engineering Development Salary Guide
Data, Insight and Analytics Within Data Science Salary Guide
Is it right for me? The skills it takes…
The fundamental skills required as an Insight Analyst can be split into two parts: marketing, and the data analysis skills
Marketing skills: Google Analytics | Adobe Analytics | A/B testing | MVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.
Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening | Crimson Hexagon | Brandwatch | Sprinklr.
What qualifications does it take?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or post-graduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.
Our Data, Insight & Analytics recruitment team
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Scott Rogers
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Tegan Fenn
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Data, Insight & Analytics case study
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Working with a recruitment partner like ADLIB means you’re working with a group of people who get to understand you and match candidates up with your culture and goals. ADLIB worked at a breakneck speed to introduce us to the marketing experts we needed to build our team in a matter of months. With their help we recruited and onboarded a new team much faster than planned and ended up spoilt for choice because of the way they work and market insights.
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“From finding me my current role to helping place two fantastic hires, ADLIB has been a pivotal role in the development of our team here at Bristol. The guys are easy to work with, friendly and most importantly inspire trust. I look forward to working with them in the future.”
Salary guides:
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Data, Insight and Analytics Within Data Engineering & Development
Average salaries and day rates for roles within data engineering & development.
VIEW & DOWNLOAD
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Data, Insight and Analytics within Data Science
Average salaries and day rates typically received for Data, Insight and Analytics roles within Data Science.
VIEW & DOWNLOAD
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Data, Insight and Analytics Salary Guide
Average salaries and day rates typically received for Data, Insight and Analytics roles.
VIEW & DOWNLOAD
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Data, Insight and Analytics Day Rate Guide
Average salaries and day rates typically received for Data, Insight and Analytics roles.
VIEW & DOWNLOAD
COMMUNITIES
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Data, Insight and Analytics Day Rate Guide: South West
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