Principal Recruiter
Data Platform & Architecture
View profileThe use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can either increase sales and profit.
Why consider a career as a Digital Analyst?
A career as a Digital Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail and eCommerce are the industries with the largest insight & analytics teams.
Typical role titles include
Digital Marketing Analyst
Marketing Analyst
eCommerce Analyst
Media Analyst
Performance Media Analyst
Digital Analyst
Online Analyst
Web Performance Analyst
Online Performance Analyst
SEO Analyst
PPC Analyst
Paid Performance Analyst
eCommerce Analyst
eCommerce Analyst
Digital Analytics Analyst
Digital and Insight Analyst
Web Optimisation Analyst
Conversion Rate Optimisation Analyst
CRO Analyst
Web and performance Analyst
Technical Digital Analyst
Digital Data Analyst
Digital and Insight Analyst
Digital & Insight Analyst
Digital Reporting Analyst
Online Trading Analyst
Shopper Analyst
Digital Analytics Lead
Social Analyst
Social Analytics Analyst
Social Listening Analyst
Social Media Analyst
Data Analyst – Digital Marketing
Data Analyst – Marketing
Marketing Campaigns Analyst
Marketing Effectiveness Analyst
Digital and Marketing Analyst
Digital Analytics Manager
Marketing Effectiveness Manager
Marketing Performance Manager
Career progression example
Junior Digital Analyst
Digital Marketing Analyst
Senior Digital Analyst
Analytics Manager
Head of Analytics
Salary Benchmarks
We’ve outlined the latest salary benchmarks for Digital Analyst roles in the guides below:
Data, Insight and Analytics Salary Guide
Data, Insight and Analytics Day Rate Guide
Data, Insight and Analytics Within Data Engineering Development Salary Guide
Data, Insight and Analytics Within Data Science Salary Guide
Is it right for me? The skills it takes…
The fundamental skills required to be a Digital Analyst can be split into the marketing skills and the data analysis skills
Marketing skills: Google Analytics | Adobe Analytics | A/B testingMVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.
Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening – Crimson Hexagon, Brandwatch, Sprinklr.
What qualifications does it take?
An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.
A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built with the data analysis skills.
Our Data, Insight & Analytics recruitment team
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Scott Rogers
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Tegan Fenn
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Alex Cosgrove
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Our latest Data, Insight & Analytics jobs
We connect ambitious organisations with their greatest assets, equally ambitious talent.
Microsoft Fabric Consultant
3 Months Initial - Remote Work
Potential to extend.
Remote work (from the UK).
Full details
09th Dec
Data, Insight & Analytics case study
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“From finding me my current role to helping place two fantastic hires, ADLIB has been a pivotal role in the development of our team here at Bristol. The guys are easy to work with, friendly and most importantly inspire trust. I look forward to working with them in the future.”
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Working with a recruitment partner like ADLIB means you’re working with a group of people who get to understand you and match candidates up with your culture and goals. ADLIB worked at a breakneck speed to introduce us to the marketing experts we needed to build our team in a matter of months. With their help we recruited and onboarded a new team much faster than planned and ended up spoilt for choice because of the way they work and market insights.
Salary guides:
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Data, Insight and Analytics Day Rate Guide
Average salaries and day rates typically received for Data, Insight and Analytics roles.
VIEW & DOWNLOAD
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Data, Insight and Analytics Salary Guide
Average salaries and day rates typically received for Data, Insight and Analytics roles.
VIEW & DOWNLOAD
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Data, Insight and Analytics Within Data Engineering & Development
Average salaries and day rates for roles within data engineering & development.
VIEW & DOWNLOAD
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Data, Insight and Analytics within Data Science
Average salaries and day rates typically received for Data, Insight and Analytics roles within Data Science.
VIEW & DOWNLOAD
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Data, Insight and Analytics Day Rate Guide: South West
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Data, Insight & Analytics Employment Guide 2022
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