eCommerce & Digital Marketing jobs and careers

If you are passionate about online behaviour, a career in digital marketing could suit you very well. This role is diverse with lots of room for progression and the ability to explore all avenues of digital marketing.

A career in eCommerce is broad and depending on your role, could involve some or all aspects of digital marketing. If you work for a small-to-medium sized business, you will likely manage all online marketing channels – such as SEO, PPC, social media, affiliate marketing, content, merchandising and trading of the site. In addition to analytics reporting and budget management. For a larger business, some areas might be outsourced to an agency, or handled by other members of the team in-house.

As a Digital Marketing Manager in eCommerce, you’ll be in charge of managing all digital channels related to the acquisition of a customer online. There are usually many options on offer, including SEO, PPC, social media and affiliate marketing. This could also extend to email marketing, which can often be a tool to aid customer retention. Certain channels may also be outsourced to an agency, or covered by other individuals in-house.

As an SEO/PPC/Affiliate/Social Media Executive in eCommerce, you will play a more junior role in the business, but depending on the requirements of a team, you could work on a manager or director level. Executives usually specialise on individual channels, running specific campaigns and report their progress to a senior manager.

Another role within eCommerce, a Digital Marketing Analyst will focus on understanding how the digital marketing channels are performing, and provide recommendations for their success. They will likely work with a software such as Google Analytics, and report their findings to specialists or senior members within the team.

Digital Marketing Executive
Digital Marketing Manager
Digital Acquisition Manager
Head of Digital Marketing
Digital Marketing Director
Digital Director
Career progression example
Digital Marketing Executive
Digital Marketing Manager
Head of Digital Marketing
Digital Marketing Director

We’ve outlined the latest salary benchmarks for eCommerce & Digital Marketing roles in the guides below:

eCommerce Salary Guide – South West

eCommerce Salary Guide – North England

eCommerce In-house Project Management Salary Guide – UK

eCommerce In-House Salary Guide – South West

eCommerce In-House Salary Guide – London & SE

eCommerce Agency AM & PM Salary Guide – UK

To succeed as an eCommerce & Digital Marketer, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.

To succeed as an eCommerce & Digital Marketer, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.

You will usually need a relevant foundation degree, diploma or higher within a relevant subject such a media studies, marketing, business studies, communications or PR.