A career in digital marketing involves overseeing the digital acquisition of customers to a website. Responsible for generating sales, leads and impressions, your job will likely involve a blend of channels including PPC, SEO, email marketing, affiliate marketing, copywriting, data analysis and social media marketing. This is a diverse role that may be in-house and working directly for one brand, or you could be agency-based and working for a number of clients at once.

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A career in eCommerce Merchandising is all about the presentation of products or services on a website with one main goal: increasing sales, driving conversions and delivering commercial outcomes. It refers to showcasing available items in a way that entices consumer interest.

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A career in eCommerce Development can take many shapes and forms, but typically focuses on the design and development of eCommerce websites, software and applications where the end user or ‘customer’ can purchase products and services online.

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A career in eCommerce Project Management usually focuses on the design and development of eCommerce websites, software and applications where the end user or ‘customer’ can purchase products and services online.

For anyone curious about a career in eCommerce, a key consideration is whether to work for an ‘Agency’ or ‘Client Side’ (sometimes referred to as ‘in-house’).

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