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Bone broth is the original superfood. It’s simple, delicious, and nutritious – the original way to upgrade your day. Freja – award-winning bone broth.

Bone Broth – Feel Better with Freja (frejafoods.com)

Freja is a high-growth, multi-channel food and wellness brand. We’ve grown the business to an 8 figure run rate and become the category leader since launching in 2020. We’ve achieved rapid growth across all sales channels, successfully raised an investment round, and won a few awards along the way (including Food & Drink Startup of the Year, and Best Visual Identity in Food & Drink Category).

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Our story

Freja was launched in March 2020 by husband and wife team Ed Armitage & Jess Higgins. This truly independent business was born out of their passion for the nourishing benefits of quality bone broth, but not being able to find a readily available option on the supermarket shelves.

They wanted a 100% natural broth that was store cupboard friendly, flavourful, nutritionally packed and responsibly sourced. They found their answer in the Nordics, where Freja was born! They launched in October 2020 and haven’t looked back.

Our culture

We’re a small team that punches above its weight. We like to work with people who are proactive, entrepreneurial and commercial, with first-class communication skills. The key to success in our business is to hit the ground running, take ownership of your role, manage upwards, and make great things happen.

What we offer

  • The opportunity to play a key role in a growing challenger brand.
  • Proper responsibility for a strategically important area.
  • All employees will have EMI share options, giving them the opportunity to participate in our success
  • Hybrid working (1-2 days per week in the office)
  • Flexible working hours.
  • 25 days holiday plus bank holidays.
  • Allocated budget and time off for personal and professional training and development.
  • Plenty of bone broth!

Live Well // Respect Nature // Eat Happy //

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