Data & Marketing Insight Lead

Are you a data-driven marketing expert looking for a role where you can make a real impact? Our client is looking for Marketing Insights Lead to drive growth through data optimisation, customer insights, and innovative marketing technology strategies. You’ll play a crucial role in aligning technology with business goals, enhancing our customer engagement, and helping us achieve ambitious growth targets over the next three years.

What you’ll be doing

• Lead the marketing technology stack – managing tools like the Customer Data Platform (CDP), CRM systems, marketing automation, and analytics tools to drive engagement and revenue growth.
• Deliver actionable insights by analysing customer data, market trends, and competitor data to shape business strategies.
• Optimise their CDP – ensure seamless data flow, accurate customer segmentation, and personalised marketing campaigns that enhance customer experience.
• Drive data-led marketing initiatives – collaborate with marketing, sales, and tech teams to boost customer acquisition, retention, understanding of data and things like event attendance.
• Create performance dashboards – track marketing ROI, optimise campaigns, and present data-driven recommendations to senior leadership.

What experience you’ll need to apply

• A minimum of two years of experience in a data-driven marketing role, ideally at Senior/Lead/Manager level
• Strong background in data insights, predictive analytics, data modelling, and customer segmentation
• Expertise with Customer Data Platforms (CDP), CRM, and marketing automation tools
• Proficiency in data visualisation platforms such as Tableau or Power BI
• Strong commercial mindset with a track record of using data to drive revenue growth
• Ideally experience in a commercial role within B2B/B2C publishing or media sectors
• Excellent communication skills

What you’ll get in return for your experience
Fully remote working, a £35,000 base salary plus a strong commission scheme. They offer great growth potential and an opportunity for a future expansion, as well as a collaborative, innovative culture where your insights will drive real business results.
What next
If you’re passionate about data-led marketing and want to make an impact in a growing business, apply now to by sending a CV to Tegan and we will reach out to arrange a call.