Senior Brand Marketing Lead

 
I’m delighted to be exclusively representing a great Client of ours, a growing FMCG brand (part of a larger group) with recruitment for their brand new Senior Brand Marketing Lead role. This vacancy would be a strong match for someone who already gained some experience as a Head of Brand, Senior Brand Manager or a Brand Lead for a scaling up company.

What you’ll be doing

The successful candidate will work closely with the Head of Marketing and the MD. The purpose of this role is to shape and identify my Client’s brand. Day to day tasks will include owning and communicating the brand planning calendar as well we executing impactful brand marketing activities across paid, owned and earned channels. The postholder will also be in charge of scoping out partnership opportunities, running regional channel specific tests and analysing overall brand performance through regular brand tracking. Naturally they will act as a brand guardian and will lead a brand function (team of designers, copywriters and creatives).
 
What experience you’ll need to apply

• Previous experience working in a similar role for a B2C scale up.
• Adept at executing campaigns with direct experience buying media for multiple channels.
• A strong understanding of brand measurement principles, techniques, and KPIs.
• Experience in managing all or part of a brand budget.
• An eye for impactful design & copywriting and the ability to feedback on creative work.
• Very strong communication skills and relationship-building with internal & external teams.
• Excellent time management and the ability to manage multiple priorities.
• You’re a cat lover who understands the special bond between humans and their feline family members and can build a brand that tugs at the heartstrings of our audience. 

What you’ll get in return for your experience

A of £60-80k DOE + great benefits. This role is based in central London and offers a hybrid working model.    
 
What’s next?

If this role sounds like a good match, get in touch with Ania now.