A career in Advertising and Paid Media is all about strategic internet advertising. A Paid Media Specialist is responsible for planning and optimising the effectiveness of a paid campaigns. The term PPC is often related to Google Ads or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.

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A career in client services acts as a liaison between a business and its customers to ensure that standards met are satisfactory and beyond in order to provide them with exceptional and memorable consumer experiences.

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Customer Relationship Management is the strategy and approach to managing the company’s interactions with its customers and prospective customers. There are a huge number of CRM & Marketing Automation tools available, most commonly seen for CRM are Microsoft Dynamics, Salesforce and Hubspot. For Marketing Automation there are: Marketo, Eloqua, Hubspot, Customer.io and many more. There are many bespoke programs that allow you to store, manage and interact with your customers data. Email is the most common communication tool used, but a CRM system can also integrate with SMS, Push Notifications, Direct Marketing and Telesales.

Direct Marketing is the role of selling products or services outright to the public via mail or telephone sales for example, as opposed to selling through retailers. It is linked to special offers, loyalty schemes and targeting a customer in order to get them to purchase.

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Expertise in Marketing Analytics is becoming essential to businesses all over the world. It requires an analytical approach to break down customer data and spot insights others might miss. More and more companies are looking for data experts – both agency based and in-house. There is always room for growth and the more knowledgeable you become, the more senior your role will become.

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A career in marketing can be highly varied and exciting, but it’s a hugely competitive industry as there are so many great brands, products and services, all vying for attention! Although there are many specialisms within Marketing, many people start out in a generalist role where they work across both online and offline channels in either a B2C or B2B industry/sector. You may choose to work in-house for an organisation with a marketing function, or for a marketing agency.

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A career in pay-per-click (PPC) is all about strategic internet advertising. A PPC specialist is responsible for planning and optimising the effectiveness of a paid campaign. The term PPC is often related to Google AdWords or Bing Ads, and advertisers will pay a fee each time their advert is clicked. A specialist in PPC uses their marketing expertise in order to maximise results by getting potential consumers to click-through and convert.

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A career in Public Relations and Communications can be very rewarding however it’s unlikely to be stress-free. It’s fair to say that the main purpose of these roles is reputation management of a business (both internally and externally).

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A career in SEO can be based in-house or agency side and is a path with amazing progression opportunities. It stands for Search Engine Optimisation, meaning the goal is to improve your natural search ranking on search engines such as Google, Bing and Yahoo.

A career in social media marketing is broad and comprehensive. It can be based in-house working directly for one brand, but is often agency based, meaning multiple channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.

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