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View profileA career in Public Relations and Communications can be very rewarding however it’s unlikely to be stress-free. It’s fair to say that the main purpose of these roles is reputation management of a business (both internally and externally).
Why consider a career in PR & Communications?
If you’re a forward-thinking, creative content creator and enjoy shaping key messages in the form of press releases, newsletters, social media management and blogging, a career within PR and comms can be incredibly rewarding – with lots of opportunity for growth and promotion.
What a career or job in PR & Communications may entail…
When working in PR, you will be expected to build strong relationships with industry influencers, journalists, bloggers and key industry professionals as they will play a crucial part into determining the success and growth of a company.
So what can you expect in terms of main responsibilities within these roles?
Valuable content creation would be the main one, shaping key messages to internal and external audiences through a variety of channels. You could be utilising the media, sending out press releases, managing the press, liaising with journalists, or you could be sending key messages to your staff through internal channels such as the intranet and email platforms. These days you’ll be expected to construct newsletters, blogs, social media updates and more. Building strong relationships with journalists and industry influencers like bloggers can also be crucial depending on the industry.
When looking at PR & Communications on a more senior level, you are likely to be responsible for directing and managing junior members of the comms team and you’ll ensure everybody achieves their objectives. This is usually a fast paced environment, where you could be responsible for crisis management as well as the usual day to day, but there’s loads of variety and you never know what the next day could bring.
Typical role titles include
Press Officer
Public Affairs
Media Relations
Digital Communications
Public Relations Specialist
Marketing & Communications Executive
Internal Communications Specialist
External Communications Specialist
Marketing Communications Manager
Career progression example
Communications Officer
Communications Executive
PR & Communications Manager
Head of PR & Comms
PR & Comms Director
Salary Benchmarks
We’ve outlined the latest salary benchmarks for PR & Communications roles in the guides below:
B2B Marketing Salary Guide – South West
B2B Marketing Salary Guide – London & South East
B2C In-house Marketing Salary Guide – London & South East
B2C In-house Marketing Salary Guide – South West
Is it right for me? The skills it takes…
Communications is everything within this industry, the ability to write good content to a variety of audiences is key across all of the roles. To manage the press and external stakeholders you’ll need good verbal communication skills as well, so understanding how to translate key messages to a variety of audiences, through numerous channels, is the key to success within this industry!
What qualifications does it take?
There are certain types of degrees that can help you with getting started in this industry, naturally, Public Relations being the main one, followed by Journalism, Media Studies, English and similar. More senior candidates can often be expected to hold their CIPR and relevant CIM qualifications.
Senior Appointments & Strategic Growth | Agency & In-house Marketing
View profileIt’s been like night and day working with ADLIB. Really impressed with how great the candidates have been, and how the team have been so responsive and totally on the ball. What a bunch of great people!
By integrating CUPP’s brand and values with our extensive reach and strategic ad placements, we attracted over 100 applications through our co-branded adverts. Our comprehensive campaign yielded a long list of quality candidates who not only possessed the necessary skills and sector experience but were also familiar with and enthusiastic about CUPP.
ADLIB have really gotten to know us over the years, truly understanding our business, mission and values. They’re our trusted partner and go to for hiring insight. Not only are they perfectly aligned with our B Corp values and understand how to run an inclusive process, but their track record is second to none. We knew we could trust them to find the very best candidates and to ensure the candidates in process had an excellent experience. It was especially helpful to receive their guidance when shaping the job description and title for the role. Forget using Exec Search firms, ADLIB is the one!
By choosing ADLIB as their Outsourced Recruitment Partner, TFSL ensured a timely and effective solution to their recruitment needs, securing a highly capable Marketing Manager in less than a month.
Working with a recruitment partner like ADLIB means you’re working with a group of people who get to understand you and match candidates up with your culture and goals. ADLIB worked at a breakneck speed to introduce us to the marketing experts we needed to build our team in a matter of months. With their help we recruited and onboarded a new team much faster than planned and ended up spoilt for choice because of the way they work and market insights.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
We’ve outlined the average salaries and day rates received for B2C In-House Marketing roles.
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We’ve outlined the average salaries typically received for Digital Marketing roles in the South West.
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We’ve outlined the average salaries typically received for Digital Marketing roles in London & the South East.
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Average salaries and day rates typically received for Agency roles in the South West.
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We’ve outlined the average salaries and day rates received for B2B In-House Marketing roles in London & the SE.
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Salaries and day rates typically received for Agency roles in London & the South East.
VIEW & DOWNLOAD
We’ve outlined the average salaries and day rates typically received for B2B Marketing roles in the South West.
VIEW & DOWNLOAD
This is a succinct guide outlining the average permanent salaries for B2B In-House Marketing roles in the South West.
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Average salaries typically received for Agency Client Services roles in the South West.
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We’ve outlined the average salaries and day rates typically received for B2C In-House Marketing roles in the South West.
VIEW & DOWNLOAD
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