True Diversity feat. Towards Change

In this short-form True Diversity interview we’re chatting to Rika Holden, Founder & Project Director at Towards Change, a project aiming to reimagine controversial advertising and update them to messages of positivity by using a civic engagement approach.

Here she discusses the importance of diversity and inclusion in maximizing social and business benefits as well as how the project is reshaping gender portrayal in advertising by inviting diverse voices to reimagine banned ads.

Let’s start with the need for Diversity and Inclusion, what’s your take – why is it so important?

To take a wider range of opinion and optimise more social and business benefit.