We’ve Reduced Our Carbon Footprint by 42%!

This equates to a reduction of 26 tonnes of carbon.

As a B Corp, our ongoing work to be as sustainable as we can never stops, taking environmental responsibility.

Over the past 12 months, we’ve reduced our carbon footprint by 42%.

How We Measured Our Carbon Footprint
Accurately measuring our carbon footprint was a crucial step in our journey towards sustainability. We employed rigorous data collection and analysis methods to ensure our measurements were comprehensive and precise. We report on, using government provided CO2e factors:

• Business required travel
• Employee Commute
• Supplier deliveries
• Hotel Stays
• Office Energy usage
• M365 (provided by Microsoft)
• Our website (provided by websitecarbon.com)

This allowed us to identify key areas where we could make impactful changes.

Some of the projects driving our success:

1. Switching to Local, Environmentally Conscientious Suppliers
   Over the past 12 months, we aimed to move away from using large national suppliers as much as possible, and instead, we established relationships with predominantly local and environmentally conscious suppliers. While we already had some relationships with local suppliers, this intentional shift was significant.
2. Cloud-Based Storage for Design Assets
   During our recent brand refresh, we moved all of our design assets to cloud-based storage solutions like SharePoint and Canva after being impressed by their sustainability practices and long-term goals: Microsoft’s commitment to becoming carbon negative and Canva’s sustainability practices. This move not only improved efficiency but also contributed to our carbon reduction efforts. By optimizing all our assets and leveraging the efficiency of these platforms, we significantly reduced the carbon footprint associated with storing and managing our design resources.
3. Designing a Low-Emission Website
   When designing our new website, minimizing carbon emissions was a constant consideration for every page. We kept page weight to a minimum, opting for lean functional simplicity rather than fancy, polluting features. This migration also included optimizing all imagery (reducing average file size by over 70%) and avoiding heavily polluting videos. By prioritizing sustainability in our web design, we ensured that our digital presence aligns with our environmental goals.

Projects We Support to Offset 100% of our Carbon Emissions
Our commitment to reducing our carbon footprint extends beyond our immediate operations. We support a carefully selected range of projects in developing countries that offer strong additional benefits beyond reducing carbon emissions. These include health benefits, saving low-income families money, and reducing deforestation. All projects in this portfolio are certified to the Gold Standard and include initiatives such as efficient household cook stoves and clean drinking water projects. These projects not only help offset our carbon emissions but also contribute to the well-being of communities around the world.

The Journey Continues
As a B2B service provider, we store an increasing amount of customer and candidate data. We are currently working on a data storage strategy across our CRM, website, and internal documents, as well as email management systems, to significantly reduce our storage footprint. This is an ever-evolving project, and we strive to constantly improve our internal processes and policies to ensure we can continually reduce ADLIB’s impact on the environment.