CUPP

Outsourced Recruitment Partner – placing CUPP’s first Marketing Manager

• CUPP Bubble Tea is one of the original Bubble Tea shops in the UK, operating since 2012.
• CUPP was ready to create a brand new Marketing Manager role in-house. They were looking for candidates with a wide breadth of skills across traditional and digital marketing and were also looking for a proven track record of building a function as well as new processes from scratch. Superb social media skills were a core selection criteria, for the new hire to grow their audiences quickly.
• As ADLIB came recommended to them, CUPP chose us as their exclusive recruitment partner.
• We developed a bespoke Branded Recruitment Campaign, which included targeted advertising, social media outreach, leveraging our established networks and database, and headhunting.
• By integrating CUPP’s brand and values with our extensive reach and strategic ad placements, we attracted over 100 applications through our co-branded adverts. Our comprehensive campaign yielded a long list of quality candidates who not only possessed the necessary skills and sector experience but were also familiar with and enthusiastic about CUPP.
• From the long list, five candidates were selected for interviews, swiftly moving the best fit to the offer stage. The entire recruitment process was completed in just over one month.
• By partnering with ADLIB as their Outsourced Recruitment Partner, CUPP successfully hired a Marketing Manager within their desired timeframe, eliminating the need to spend extensive hours on CV review and recruitment administration.